Chocolate Maker


The JA New York Chocolate Maker Competition is a daylong business plan competition for middle school students. Volunteers from PwC helped us develop this fun entrepreneurial curriculum in 2005. Through this program, volunteers coach small teams of middle school students as they build a business plan for an imaginary chocolatier company. Students collaborate with each other and with their volunteers to prepare a basic plan (including a SWOT analysis, budget, marketing strategy, etc.) and a creative presentation to pitch their idea.

Goals and Outcomes:

  1. Students practice team-work, leadership, communication, and presentation skills.
  2. Students learn how entrepreneurs succeed by identifying a need and then producing and marketing a product or service to fill that need.
  3. Students explore the personal entrepreneurial, communications, technological and financial management skills needed to create a go-to-market business plan.

Chocolate Makers are generally hosted by partnering companies or universities to heighten the realism and relevance of the experience.

View Our Chocolate MakerĀ Photo Gallery/Slide Show